Brand Concept Preview · Prepared for Sal

Two shores. One sea. One brand.

First concepts for a Cretan import house built on the bond between Greek and Italian heritage. Three directions, produced in a single day. Tap any mark to see it closer.

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The heart of the brand
There is an old saying between Greeks and Italians: Una Faccia, Una Razza. One face, one people. Two shores of the same sea, two tables set with the same love.
Draft brand story · back of every label
Direction I

Island Archive

The evolution of the packaging you already made. The lighthouse, the olive branches, and the Minoan column become engraved emblems with the weight of an old Mediterranean shipping house. It still says Crete at first glance, but now it belongs on a gourmet shelf in Athens, Rome, London, or New York.

Cretan Origins lighthouse wreath emblem
The Lighthouse WreathYour original concept, elevated
Minoan Roots circular badge
Minoan Roots · BadgeColumn and olive branches
Minoan Roots oval emblem, premium Cretan foods
Minoan Roots · OvalWith the Cretan shore
Minoan Roots oval emblem, authentic from the island of Crete
Minoan Roots · Oval IILandscape variation
Direction II

Elia e Oliva

Elia is the Greek word for olive. Oliva is the Italian. Two languages, one product, one name. The Greek and Italian bond you live, expressed in the simplest and most elegant way possible. Clean, timeless, and impossible for anyone else to claim.

Elia e Oliva stacked wordmark with engraved olive
The WordmarkRefined, editorial, premium
Elia e Oliva split seal, Greek meander and olive tree
The Two Shores SealGreek border meets Italian border
Direction III

Una Faccia Una Razza

You said this one will be yours for sure. Here the saying becomes the visual heart of the brand: two classical faces looking at each other, the space between them forming an ancient amphora. One people, two shores, the same sea. The seal that goes on the back of every label and makes a bottle of olive oil feel like family.

Una Faccia Una Razza seal in olive green
The Heritage SealOlive green, embossed feel
Una Faccia Una Razza seal in ink black
The Heritage Seal · InkFor stamps and wax seals
Where this goes next

This is one day of work.
Imagine the full build.

Every mark on this page is a working concept. The chosen direction gets rebuilt as clean vector artwork, protected, and rolled across everything the brand touches.

Let's build it